Coming soon

An agent that runs your Meta ads for you.

Generate → execute → analyze. One closed loop. Plantree drafts the ads, ships them to Meta, reads what worked, and tunes the next batch.

A hand-picked cohort runs the agent end-to-end before we open it up.

Running Meta ads is a full-time job.

• Five creatives a week, manually. Burnout in a month.
• Budget reallocation, daily. Pause the losers, scale the winners.
• Audience tuning, weekly. Watch the cohorts that bring back ROAS.

Hire an agency, or hire the agent.

What the agent does

The four buckets a media buyer touches every day. The agent owns all of them.

Lifecycle

Launches campaigns, ad sets, ads. Pauses losers. Spawns variants of the winners.

Creative

Drafts new creatives daily — Plantree's generator wired straight into the live account.

Budget

Reallocates spend inside your hard cap. Faster than you, never above the limit you set.

Targeting & Structure

Splits audiences, opens lookalikes, kills ones that don't cohort. Reads CAPI signal honestly.

You watch from Mission Control.

Per-campaign chat with the agent, a proposal queue for "Always-approve" mode, and a full audit log of every action it took on your account.

plantree.net · Mission Control

Copy & Paste

plantree.net · Meta · $50/day cap

Approve mode

ROAS on the "Copy & Paste" cold ad-set dropped to 1.2x over the last 48h (CPM up 47%). Cold creative fatigue — same impression set as week 1.

Proposing two moves:

1. Pause the 25–34 cold set ($18/day → $0)
2. Reallocate to "Three Ads. Five Minutes." lookalike (3.4x ROAS, headroom)

Pending your approval. Hard caps unaffected.

Pause it. Hold on the reallocation — let me see week-3 first.

Got it — pausing now.

Illustrative mockup — Mission Control ships with the closed-loop phase.

You hand over the keys with hard limits.

Five safety primitives. The agent has full latitude inside them and none outside.

Hard budget caps

Daily + total. The agent cannot cross them. Ever.

Autonomy toggle

Per-campaign: Always-approve (agent proposes, you click) or Autonomous (agent acts within rules).

Pause-all

One button. Every campaign goes dark immediately.

Audit log

Every action, in plain English. Filter by campaign or by tool.

Spend velocity tripwire

Anomalous spend pace = automatic pause + alert.

Early access

What you get

A hand-picked cohort runs the agent end-to-end before we open it up. Pricing for the cohort is shared 1:1 during onboarding.

• Everything in Studio + 3 concurrent automated campaigns
• Meta ad-account connect + Mission Control
• Closed-loop automation across the 4 tool buckets
• 1:1 onboarding

Frequently asked

What channels?: Meta first (Facebook + Instagram). Google, TikTok, and LinkedIn come after.
Can I cancel?: Yes — month to month, no annual lock-in.
Do I need a Meta ad account already?: Yes — the agent needs one to connect to. We help you set one up during onboarding if not.
What if the agent burns my budget?: It can't. Hard daily + total caps are set by you, and the agent has no way to cross them.
When will it ship?: Phase 1 in 2026 Q3. Early-access customers go first.
Is my data used to train models?: No. Your account data, ad performance, and customer data stay yours.